My Favorite YouTube Channels

A lot of my clients get makeup tips from YouTube--and I'm totally fine with that! The only problem is that some of the gurus with the most subscribers (and most popularity) don't necessarily offer the best information for you all. So, I decided to make a list of some of my favorite YouTube channels. Please bookmark this post as I will be adding to it frequently!


Lilith Moon

General Makeup Channels

Goss Makeup Artist
Monroe Misfit Makeup
Atelier Maquillage
Hollywood Noir

Vintage Hair, Makeup & Fashion

Lisa Freemont Street
The Pinup Sweet Shoppe
Glamour Daze
Pinup Doll Ashley Marie
Micheline Pitt

 Professional Artists

Rae Morris
Charlotte Tillbury
Lisa Eldridge
Give Good Face with Jordan Liberty


Koko Laroo
Gorgeously Green
Uppies Beads

Product Swatches

Karla Sugar

Eye of the Beholder

We live in a very visual world. Image is everything in many aspects of society. In the US women are expected to look a certain way to be considered beautiful. One of America's current image obsessions is having white, straight teeth. Whitening kits are all over your drugstore's shelves and being reviewed by Instagrammers and YouTubers on a daily basis.

It would be very easy to become self conscious about a less than Chiclet-perfect smile...but I hope this post will shine a bit of light on something. The cliche and overused "beauty is in the eye of the beholder" isn't cliche at all. It all depends on perspective. Maybe in the US a perfect smile is what's expected, but in other parts of the world a unique and less-than-perfect smile is what girls aspire to have.

In 2006 I was in Kyoto, Japan. One of the things I stocked up on was Japanese fashion magazines. The colors and layouts are the epitome of the term "eye candy". They're stuffed with photos rather than advertisements and pages of makeup tutorials and vibrant fashion layouts.  But, I noticed something "strange" about the models in the magazines: they were smiling bright despite having less-than-perfect teeth.

In Japan, yaeba, or "snaggletooth" is considered cute.  So, girls desiring to have this "flaw" added to their smile have the option of buying a mold to cast their own yaeba. This false tooth slips perfectly onto their own, giving them the desired, unique smile. Interesting that they desire such a smile...

Image from (Yes, you can buy the kit!)

Yet here in the states, certain stars are ridiculed for not perfecting their teeth...

...or for straightening them too much!

No one is perfect and makeup shouldn't be used to erase what you are. There's nothing wrong with a little contouring or bronzing, but don't try to be someone you aren't because you feel you don't fit a certain standard in society. In Japan pale skin and yaeba are praised, while tanned skin and straight teeth are praised here in the states. It's all relative! Remember, beauty really is in the eye of the beholder.

Reasons to Go Pro

You have a special event coming up and need your makeup done -- what do you do?

It is very common for makeup counters to be swamped around certain times of the year like Prom/Homecoming, Valentine's Day, Halloween and New Year's Eve. You often have to make an appointment weeks in advance and wait for your turn in a packed store. That's fine if you have a favorite artist at your counter of choice, but what if you don't? That's when it's time to hire a pro.

Hiring a professional artist ensures the following:

A Personalized Application

Since the artist isn't under any pressure to sell a color story or new product, her or she will use items from their kit that are tailored to your makeup and skincare needs.

One-on-One Attention

Your artist can answer questions, give product advice and even demonstrate technique without having to rush you out in 20 minutes for another customer.

Great Products

Pro artists are usually not limited to one line (unless they are sponsored by a brand). This means that they will have a kit full of products you might not have heard about. Oh, and don't be fooled by the word on the street--there isn't ONE makeup line that has a perfect product in every category. Don't limit yourself to someone that only uses one line!

Hygienic Safety

Let's face it--makeup comes in close contact with some very delicate areas of the body. The skin is the body's largest organ, but we also apply makeup to our eyes and our lips. When you go to a department store, you use the same makeup that people have touched and put on their faces. A great beauty associate will do their best to clean it for you, but most of that is out of their control and not all of the associates will be strict with hygiene. A trained professional knows how to keep their products clean and your visage safe.

These are all things to consider when thinking about makeup for your next special event!

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